Founded in 2016 by Jeanne Doré, Mathieu Chévara, and Dominique Brunel, Nez unites journalists, scientists, perfumers, historians, and artists to champion a long-overlooked sense. Through accessible publications, events, and cross-disciplinary inquiry, the collective explores how scent shapes memory, culture, and everyday life. Its voice resonates in France and abroad, setting standards for rigorous yet inviting storytelling. By bridging laboratories and ateliers, theory and emotion, Nez opens new pathways for understanding perfume — not only as luxury, but as language, craft, and art. It is a platform for discovery and dialogue, inspiring wider audiences to smell, think, and feel more deeply.