Founded in Paris in 2012 by Caroline and Serge Muller, Mad Lords curates contemporary, nonconformist designers and stages them in immersive “agoras” from Paris to Saint-Tropez, Deauville, and Megève. Each boutique is a story—music, travel, mountains—where conversations spark and pieces become talismans. Beyond precious metals and stones, the house champions Fairmined gold, authentic sourcing, and a community mindset it calls happiness therapy: events, encounters, and sensory moments that nourish body and spirit. Here, diversity is a credo, rebellion a craft, and beauty a way of life—an ever-evolving dialogue between art, luxury, and the people bold enough to wear both.